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Commercial Due Diligence

BMRB Case Study

Client:
LDC

Reporting level:
Investment Committee

Task:
In May 2009 Pragma was asked by LDC to review user profiles and listening behaviour for BMRB

What we did:

Pragma undertook commercial due diligence consisting of:

  • a very rapid research programme to understand BRMB's target audience
  • analysis of what drives listening behaviour
  • analysis of the drivers behind historic audience participation decline
  • assessment of the importance and value of ‘localness'
  • advice on how to recover lost listeners.

 

Result:

LDC supported the management buy out of eight Midlands Radio licences from Global Radio, including BMRB.

Commercial Due Diligence

Pragma provides commercial due diligence services to private equity firms, banks and other investors. Our commercial due diligence services evaluate the current performance and assesses the future potential of the investment.

This allows investors to make more informed decisions and reduce the risks of acquisition.

Read more about Commercial Due Diligence

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