Abel & Cole Case Study
Pragma commercial due diligence leads to investment
Client:
Phoenix Equity Partners
Reporting level:
Client:
Phoenix Equity Partners
Reporting level:
Investment Committee
Task:
To evaluate the market for organic home delivery and A&C's likely future performance and growth.
What we did:
- Qualitative and quantitative consumer research; market research; financial analysis
- Competitor review and price comparison audit
Result:
Phoenix invested in Abel & Cole and have acquired a substantial minority stake.