Erno Laszlo Case Study
Client:
RBS Equity Finance
Reporting level:
Investment Committee
Task:
To undertake detailed commercial due diligence on the Erno Laszlo skincare business in each of the markets of the US, UK, Hong Kong and China (Shanghai)
What we did:
RBS Equity Finance
Reporting level:
Investment Committee
Task:
To undertake detailed commercial due diligence on the Erno Laszlo skincare business in each of the markets of the US, UK, Hong Kong and China (Shanghai)
What we did:
• An assessment of the premium skincare market in the US, UK, Hong Kong and China
• Interviews with leading beauty industry experts in each geography
• Interviews with leading department store buyers in the UK
• Retail reviews of department stores and specialist stores in each geography, encompassing Point-Of-Sale Effectiveness reviews and interviews with beauty sales advisors (the interviewing and local market/retail store assessment in the USA and China was conducted on-the-ground by the Pragma team).
• US online market survey of upscale women who buy premium skincare products
• Online customer survey (US and Canada)
• US sales advisor survey
Result:
RBS Equity Finance, partnering with Charles Denton, acquired Erno Laszlo