Musto Case Study
Pragma assessment of Musto underpins successful acquisition by Phoenix
Client:
Phoenix Equity Partners
Reporting level:
Investment Committee
Task:
To understand Musto’s strengths and growth potential in its three core markets of sailing, shooting and equestrian, as well as potential development of the casualwear side of the business.
What we did:
May 2007
Result:
Underpinned Phoenix’s successful acquisition of a majority stake against multiple competitors.
Client:
Phoenix Equity Partners
Reporting level:
Investment Committee
Task:
To understand Musto’s strengths and growth potential in its three core markets of sailing, shooting and equestrian, as well as potential development of the casualwear side of the business.
What we did:
- Large-scale qualitative and quantitative research in each specialist market.
- Interview programme with stockists and industry experts.
- Assessment of point-of-sale presentation and brand strength
- Assessment of IM and sensitivity analysis on key projections
May 2007
Result:
Underpinned Phoenix’s successful acquisition of a majority stake against multiple competitors.