Cath Kidston Case Study
Pragma commercial due diligence leads to TA Associates acquisition
Client: TA Associates
Reporting level:
Investment Committee
Task:
To evaluate the appeal of the concept amongst UK and Japanese consumers
What we did:
Client: TA Associates
Reporting level:
Investment Committee
Task:
To evaluate the appeal of the concept amongst UK and Japanese consumers
What we did:
- Evaluation of the strength of the brand, its awareness and penetration among key customer segments
- Assessment of the brand's growth potential and store roll out
Result:
TA successfully acquired a majority stake in Cath Kidston