Cath Kidston Case Study
Pragma commercial due diligence leads to TA Associates acquisition
Client: TA Associates
Reporting level:
Investment Committee
Task:
To evaluate the appeal of the concept amongst UK and Japanese consumers
What we did:
Client: TA Associates
Reporting level:
Investment Committee
Task:
To evaluate the appeal of the concept amongst UK and Japanese consumers
What we did:
- Evaluation of the strength of the brand, its awareness and penetration among key customer segments
- Assessment of the brand's growth potential and store roll out
Result:
TA successfully acquired a majority stake in Cath Kidston
"Pragma's work was excellent. They gave us a
comprehensive insight into our customer and provided a framework on how to plan
for our future fashion range. The Pragma team worked really well together and
offered seamless communication - with passion and enthusiasm for the project
demonstrated across the team.”
Catherine Fairbairn, Head of Marketing, Cath Kidston