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Commercial Due Diligence

Cath Kidston Case Study

Pragma commercial due diligence leads to TA Associates acquisition

Client:
TA Associates

Reporting level:

Investment Committee

Task:

To evaluate the appeal of the concept amongst UK and Japanese consumers

What we did:
  • Evaluation of the strength of the brand, its awareness and penetration among key customer segments
  • Assessment of the brand's growth potential and store roll out

Result:
TA successfully acquired a majority stake in Cath Kidston

"Pragma's work was excellent. They gave us a comprehensive insight into our customer and provided a framework on how to plan for our future fashion range. The Pragma team worked really well together and offered seamless communication - with passion and enthusiasm for the project demonstrated across the team.”

Catherine Fairbairn, Head of Marketing, Cath Kidston


Contact

Monica Lucas
President and Research Director
m.lucas@pragmauk.com

Monica Lucas’s profile

Phil George
Director
p.george@pragmauk.com