Pragma identifies tenant user profiles to inform new strategy

Client:
Redevco (and previously IOG Teesland)

Location:
Glasgow, UK

Reporting level:
Investment and Development Director

Task:      
To determine the requirements of users and non-users for future tenant mix positioning.

What we did:       

• Customer exit surveys
• Customer and non-customer focus groups
• Competitor positioning audits
  

Results:     
This project is still underway. We have clearly identified current user profiles and behaviour at the centre, and have established reasons for non-use.

Our work is helping Redevco to put in place a new tenant mix strategy and is also feeding in to marketing and advertising strategy.