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Market and Consumer

Canary Wharf

Client:
Canary Wharf

Task:
Undertake a feasibility study and develop a strategy for the retail development of a mixed office, leisure, retail and residential scheme. Subsequently asked to review and recommend options for expansion of the retailing space

What we did:
  • Worked with Canary Wharf at the initial stages of the project's development
  • Developed the retail strategy for a 50,000 sq. m shopping centre based in research with tenants and the local catchment
  • Developed a gravity model to understand comparable attraction levels to the scheme
  • Defined tenant mix, catchment area, projected revenue and rental model


Result:
The retail strategy has since been implemented to create one of London's leading retail offers, with appeal to office workers, local residents and visitors



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