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Customer Research and Market Analysis

Abu Dhabi Case Study

Inner city study informs community centre stratey

Client:
 
Al Qudra

Location:
Abu Dhabi

Reporting level:
Development Director

Task:      
To determine the requirements of two inner city communities with regard to good quality retail, entertainment and community centres.

What we did:
  • Understood the current shopping, eating out, and entertainment behaviour of local consumers
  • Determined the key factors driving sense of community
  • Developed tenant mix and detailed footfall and financial model
Result:
The strategy for the community centres was accepted by the CEO of Al Qudra. Not only are the two we worked on to be built, but the concept is planned for rollout across Abu Dhabi.

Contact

Roy Palmer
Chairman
r.palmer@pragmauk.com

Read Roy Palmer's profile

Monica Lucas
President and Research Director
m.lucas@pragmauk.com

Monica Lucas’s profile

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