An understanding of the market and customers is vital in creating a successful and differentiated scheme.

We undertake demand and supply side market studies, and detailed competitor analysis in order to fully understand the competitive environment.

We are able to offer full service market and consumer research. To date we have completed research projects across the UK, Europe, Middle East and SE Asia with general consumers, office workers, tourists and airport passengers. We have the potential to interview in most languages, including English, French, German, Spanish, Russian, Arabic, Chinese and Hindi.

This work allows us to develop the most appropriate retail plan and mix given the client vision alongside market and consumer dynamics.  It is also a vital input to our space supportable and financial modelling. The research and modelling combined then feeds directly into the planning and design strategies for the retail areas.

We offer the following Market and Consumer services:

• Commercial Due Diligence
• Retail Operations Improvement
• Retail and Marketing Strategy
• Retail Mix Strategy
• Consumer Research (qualitative and quantitative)
  
• Market Demand and Supply Analysis
• Financial / Income Forecasting and Sensitivity Testing
  
• ROI Estimates