The Lagoons, Dubai, Case Study
Pragma's evaluation incorporated into development strategy
Client:
Sama Dubai
Location:
Dubai
Reporting level:
Project Director
Task:
Understand retail, entertainment and eating out requirements for a ‘city’ of 300,000 residents and workers.
What we did:
The Lagoons is currently under construction. Our work has been incorporated into the overall retail, entertainment and food & beverage strategy for the development.
Client:
Sama Dubai
Location:
Dubai
Reporting level:
Project Director
Task:
Understand retail, entertainment and eating out requirements for a ‘city’ of 300,000 residents and workers.
What we did:
- Evaluated Dubai retail market and shopping centre provision
- Established behaviour and needs of Dubai office workers, residents and tourists
- Brand positioning to differentiate the scheme
The Lagoons is currently under construction. Our work has been incorporated into the overall retail, entertainment and food & beverage strategy for the development.