Customer and market study delivers the right mix

Client:     
Penderville Ltd

Location:
St Julian's, Malta

Reporting level:      
Managing Director

Task:
To develop a strategic commercial and branding direction for the Penderville development – a mixed-use scheme (residential, shops and offices) in St Julian’s, Malta.

What we did:

• Detailed retail, food & beverage and entertainment audit of Malta
• Reviewed the market for retailing in Malta
• Conducted qualitative research into the requirements of residents and tourists

Result:      
Developed a full space utilisation and customer demand model which allowed Penderville to specifically target the tenant mix to the target customer base.