Penderville Case Study
Customer and market study delivers the right mix
Client:
Penderville Ltd
Location:
St Julian's, Malta
Reporting level:
Managing Director
Task:
To develop a strategic commercial and branding direction for the Penderville development – a mixed-use scheme (residential, shops and offices) in St Julian’s, Malta.
What we did:
Developed a full space utilisation and customer demand model which allowed Penderville to specifically target the tenant mix to the target customer base.
Client:
Penderville Ltd
Location:
St Julian's, Malta
Reporting level:
Managing Director
Task:
To develop a strategic commercial and branding direction for the Penderville development – a mixed-use scheme (residential, shops and offices) in St Julian’s, Malta.
What we did:
- Detailed retail, food & beverage and entertainment audit of Malta
- Reviewed the market for retailing in Malta
- Conducted qualitative research into the requirements of residents and tourists
Developed a full space utilisation and customer demand model which allowed Penderville to specifically target the tenant mix to the target customer base.