Pragma's analysis provides strategy for upmarket development

Client:
Ras Al Khaimah Properties

Location:
Ras Al Khaimah    

Reporting level:
Development Director

Task:
To define the type and amount of retail, food & beverage and entertainment space for an upmarket sea-side hotel and residential development.

What we did:

• Detailed research amongst potential users – local residents, tourists, residential investors
• Analysis of likely behaviour, including estimated ‘leakage’ to Dubai
• Financial feasibility model across a number of development options

Result:
Mina al Arab is currently under construction. The retail strategy developed by Pragma is being implemented.