Client:
Castlemore Securities, Donaldsons and Standard Life.

Reporting level:
Director

Task:
To understand and assess the appeal of the Castlepoint development to primary, secondary and tertiary catchments.

What we did:

• Qualitative research in each of the three catchment areas
• Determined current usage of retailing in the area and its image
• Current and anticipated usage of Castlepoint and its image
• Assessed preferred future retailing and f&b positioning and reactions to Castlepoint scheme

Result:
Pragma identified the key areas of concern to be addressed and informed catchment communication requirements, as well as creating confidence in the scheme's potential success.