We use our market assessment and forecasting work to determine the most effective design for retail planning given the target customer base. Thus we bring an unparalleled level of analysis to the creative process of retail masterplanning and design. Not only will we give you a scheme that looks fantastic, but one that will also appeal to your target market.

Pragma can help you address:

• How to correctly position your product in the market
• How much space you should create
• What the space should contain
• How the space should be masterplanned and positioned
• Design of the interiors and public realm
• Effective wayfinding strategy
  

We also work with our clients to develop brand positioning and image, determine effective marketing programmes, develop and test positioning concepts, give recommendations for tenant mix and recommend critical factors for success.

We offer the following Developing services:

• Retail / Leisure Masterplanning
• Interior and Public Realm Design
• Wayfinding
• Consumer Research
• Market Demand and Supply Analysis
• Financial / Income Forecasting and Sensitivity Testing
• Retail Operations Improvement
• Retail and Marketing Strategy
• Retail Mix Strategy