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Retail Masterplanning and Development

Rome Fiumicino Airport Case Study

Client: Rome Fiumicino Airport

Task:
To design the commercial planning for the redevelopment of Terminal C

What we did:
  • Passenger segmentation and flow analysis
  • Space supportable and financial forecasting 
  • Detailed commercial space planning

Result:
Our work led to a significant change to the original allocation of commercial space. Using our financial forecasts a case was made to include a mezzanine level effectively doubling the commercial space available in the terminal. Plans were created and assessed to ensure maximum spend by passengers.

The redevelopment of Terminal C is due to be completed at the end of 2012, and will incorporate our recommended retail plan.

We needed an in-depth analysis of our passengers needs and expectations in terms of formats, products, brands, prices, services.  Pragma provided us with not only this analysis but a strategic direction, which is being implemented throughout the airport.”

Stefano Mereu, Commercial Manager, Aeroporti di Roma

 


Contact

Roy Palmer
Chairman
r.palmer@pragmauk.com

Alex Avery
Director
a.avery@pragmauk.com

Kim Gray
Consultant
k.gray@pragmauk.com

Did you know?

According to the Office of National Statistics, the weekly spend on pets in the UK ranks 37th, ahead of cosmetics, cakes and holidays.