• Passenger segmentation and flow analysis
• Space supportable and financial forecasting 
• Detailed commercial space planning
  

Result:
Our work led to a significant change to the original allocation of commercial space. Using our financial forecasts a case was made to include a mezzanine level effectively doubling the commercial space available in the terminal. Plans were created and assessed to ensure maximum spend by passengers.

The redevelopment of Terminal C is due to be completed at the end of 2012, and will incorporate our recommended retail plan.

“We needed an in-depth analysis of our passengers needs and expectations in terms of formats, products, brands, prices, services.  Pragma provided us with not only this analysis but a strategic direction, which is being implemented throughout the airport.”

Stefano Mereu, Commercial Manager, Aeroporti di Roma