Planning puts the right retail space in the right place

Client:
Malaysian Airports

Task:
To provide a retail planning solution to airport management that would increase commercial revenues by 50%.

Location:
Kuala Lumpur, Malaysia

What we did:

• Passenger behavior research
• Passenger segmentation and flow analysis
• Space supportable and revenue forecasting
• Commercial space planning and merchandise mix

Result:
Our work resulted in recommendations to radically alter passenger flows in order to create the correct amount of retail space in the right locations.

Airport management have adopted our solutions, with final government approval currently underway ahead of full implementation.