Pragma identifies retail space shortfall

Location:
Qatar

Client:
Project Director

Task:
Create a retail masterplan for New Doha International Airport (NDIA)

What we did:

• Review of passenger segmentation and flows
• Analysis of likely passenger behaviour and requirements
• Space supportable and forecast financial model
• Retail space masterplanning

Result:

Our work on the development of the retailing space was crucial to NDIA, as we very quickly identified a shortfall in the required space for retailing and lounges. This led the airport to increase the size of the terminal to accommodate these requirements.

Our retail masterplan was signed off by airport management and New Doha International Airport is currently under construction.