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Retail Masterplanning

Delhi International Case Study

Pragma's financial forecasts incorporated into new Delhi International Airport

Client:
Delhi International Airport

Task:

To provide the complete commercial space planning strategy for the new Delhi International Airport.

What we did:
  • Passenger segmentation and flow analysis
  • Space supportable and financial forecasting
  • Detailed commercial space planning and merchandise mix
Result:
In February 2009 the new Delhi Airport was officially launched to 350 potential concessionaires.

The retail plan incorporated into the final architectural solution signed off by airport management and presented to retailers was exactly as we had proposed. Our financial forecasts have been incorporated into the airport business plan.

Did you know?

Base metal cufflinks manufactured in China can cost from 60p-£2.50 and retail in the UK for £30-£60.