Budapest Airport Case Study
Client: Budapest Ferihegy Airport
Location: Hungary
Reporting Level: Commercial Director
Task: To help Budapest better understand their retail customers and inform their commercial strategy.
What we did:
Location: Hungary
Reporting Level: Commercial Director
Task: To help Budapest better understand their retail customers and inform their commercial strategy.
What we did:
- Review of passenger behaviour research and segmentation
- Reviewed passenger flows into additional terminal areas to be constructed
- Space supportable and forecast financial model
- Retail space masterplanning and tenant mix recommendations
Result:
Budapest is constructing a new airside commercial area between the two existing terminal areas to create 100% flow of passengers passed the shops and restaurants.
Our retail masterplan is being incorporated into this redevelopment.