Airports & Travel

To maximise travel commercial revenues, effective planning of the space is paramount. Pragma undertakes this through extensive scenario testing, culminating in defining the optimum layout and configuration of the space, whilst taking into account all operational and commercial needs of our clients.

Through our extensive knowledge of planning and working directly for airports, railway stations, cruise line operators, motorway service stations, retailers, duty free and food & beverage operators, our Airport and Travel Retail Consultants are in a unique position to size, locate and configure the commercial space to the benefit of all stakeholders.

Recognising the importance of the retail environment in maximising commercial revenues, we design spaces that suit specific commercial criteria, focusing on maximising the passenger / customer experience and providing a true sense of place, whilst ensuring optimisation of commercial revenue potential.

Commercial Spaces

We use our market assessment, customer research and forecasting work to determine the most effective design for retail planning given the target customer base. Thus we bring an unparalleled level of analysis to the creative process of retail masterplanning and design. Not only will we give you a scheme that looks fantastic, but one that will also appeal to your target market and optimise the commercial revenues.

We also work with our clients to develop brand positioning and image, determine effective marketing programmes, develop and test positioning concepts, give recommendations for tenant mix and recommend critical factors for success.

We offer the following Retail Masterplanning services:

• Retail Masterplanning
• Interior and Common Area Design
• Optimisation of Commercial Space Configurations
• Retail & Tenant Mix Strategy
• Space Supportable Modelling
• Concession Planning
• Brand Positioning
• Development of Commercial Strategies