Berlin Brandenburg Airport Case Study
Retail plan incorporated into new airport
Client:
Berlin Brandenburg Airport
Task:
To design the commercial planning for all areas of the new capital city airport.
What we did:
Our work led to a substantial and fundamental change to the design of the retail areas at the airport. All areas of the retailing space will be visible and accessible to all passengers, with the opportunity to create differentiated retail areas.
Berlin Brandenburg Airport is due to open at the end of 2011, and will incorporate our recommended retail plan.
“Pragma’s unique combination of skills has assisted us in the selection of the best commercial designand enabled us to present this to the wider airport team in a clear and concise way.”
Dr Norbert Minhorst, Commercial Director, Berlin Airports
Client:
Berlin Brandenburg Airport
Task:
To design the commercial planning for all areas of the new capital city airport.
What we did:
- Passenger segmentation and flow analysis
- Space supportable and financial forecasting
- Detailed commercial space planning and merchandise mix
- Presented our work to investors
Our work led to a substantial and fundamental change to the design of the retail areas at the airport. All areas of the retailing space will be visible and accessible to all passengers, with the opportunity to create differentiated retail areas.
Berlin Brandenburg Airport is due to open at the end of 2011, and will incorporate our recommended retail plan.
“Pragma’s unique combination of skills has assisted us in the selection of the best commercial designand enabled us to present this to the wider airport team in a clear and concise way.”
Dr Norbert Minhorst, Commercial Director, Berlin Airports