Retail plan incorporated into new airport

Client:
Berlin Brandenburg Airport

Task:
To design the commercial planning for all areas of the new capital city airport.

What we did:

• Passenger segmentation and flow analysis
• Space supportable and financial forecasting
• Detailed commercial space planning and merchandise mix
• Presented our work to investors

Result:
Our work led to a substantial and fundamental change to the design of the retail areas at the airport. All areas of the retailing space will be visible and accessible to all passengers, with the opportunity to create differentiated retail areas.

Berlin Brandenburg Airport is due to open at the end of 2011, and will incorporate our recommended retail plan.