Abu Dhabi International Airport
Client:
The Commercial Team at Abu Dhabi Airports Company (ADAC)
Reporting level:
Commercial Director, ADAC
Task:
To assist the commercial team at Abu Dhabi International Airport with the development of the retail strategy and design for the proposed Midfield Terminal.
What we did:
The Commercial Team at Abu Dhabi Airports Company (ADAC)
Reporting level:
Commercial Director, ADAC
Task:
To assist the commercial team at Abu Dhabi International Airport with the development of the retail strategy and design for the proposed Midfield Terminal.
What we did:
- Passenger segmentation and flow analysis
- Space supportable and financial forecasting
- Detailed commercial space planning and merchandise mix
Result:
Pragma worked with the airport to provide an optimal retailing solution, and the architects have incorporated our commercial plans into their overall airport design. The commercial plan has been approved and is in the process of being developed.