Airports & Travel

In order to understand how much retailing space should be provided in commercial areas of airports, railway stations and other travel environments, Pragma's Airport Retail Consultants have developed a detailed space supportable model, which uses passenger segmentation and flow patterns to forecast likely passenger behaviour and therefore the size and scope of retailing and catering required.

Once masterplan options have been developed, using this space analysis we build a model to predict the likely revenue of each planning option. To make such calculations we review the space supportable versus actual space available, review final commercial locations in comparison to the ideal, and study flow patterns through each commercial area.  In addition to the core retail and food and beverage revenue, we are able to model potential revenue from additional streams such as car parking and advertising.

This enables airports and travel hubs to select the planning option with the best cost-benefit return. We have undertaken this modelling for airports such as Hamburg, New Doha International, Abu Dhabi International, Kuala Lumpur, Bristol International, Delhi and Berlin Brandenburg.

Commercial Spaces

We use our understanding of the market and target customer behaviour to develop detailed models that help our clients (and our planning and design team) to understand the amount of commercial space that would be supportable within a development, split by main retail categories. Using bespoke primary customer research data, we are able to accurately model the footfall to commercial development.

Once the retail masterplan is in place we then use a mixture of research, market analysis and experience to forecast the potential levels of turnover and rental income that can be generated by a particular scheme, enabling clients to understand the potential for achievable turnover, rental income revenue and return on investment.

We offer the following Space Supportable and Revenue Forecasting services:

• Space Supportable Modelling
• Footfall Modelling
• Non-Aeronautical Commercial Revenue Forecasting (including Retail, F&B, Car Parking and Advertising)
• Commercial Area Financial and Rental Level Forecasting
• Development Feasibility Studies
• Market / Sector Advisory