Pragma helps to deliver better customer value at major rail stations

Task:
Since 1996 Pragma have worked closely with Network Rail Major Stations in identifying opportunities to improve the commercial performance of its 14-station portfolio, including Paddington, Waterloo, Victoria and Liverpool Street.

What we did:
Our work has been to help develop the letting, customer service and station refurbishment strategies drawing on customer/stakeholder research, catchment analysis and revenue modelling.

Result:
The result has been a considerable improvement to the stations’ commercial performance and customer appreciation, with stations increasingly recognised as offering enhanced quality and value in both shopping and catering.

"Pragma's key strength is being able to use the right techniques at the right time. By putting great effort into this initial understanding of the client's need before going ahead with the work, there is an assurance that the outputs are going to be the right ones."

Marcus Long, Director of Customer Services, Network Rail