London Luton Airport Case Study
Pragma passenger behaviour analysis informs airport strategy
Location: UK
Reporting Level: Marketing Director
Task: To provide airport management with regular updates on passenger behaviour and requirements
What we did:
Our work is continually used by London Luton Airport across all aspects of improving the airport, including two major redevelopments of the airport.
Location: UK
Reporting Level: Marketing Director
Task: To provide airport management with regular updates on passenger behaviour and requirements
What we did:
- Undertook regular waves of passenger research since 1999
- Determined passenger needs from shops, restaurants and airport services
- Understood non-user reasons for not flying from the airport
Our work is continually used by London Luton Airport across all aspects of improving the airport, including two major redevelopments of the airport.