London Luton Airport Case Study
Pragma passenger behaviour analysis informs airport strategy
Location: UK
Reporting Level: Marketing Director
Task: To provide airport management with regular updates on passenger behaviour and requirements
What we did:
Our work is continually used by London Luton Airport across all aspects of improving the airport, including two major redevelopments of the airport.
Location: UK
Reporting Level: Marketing Director
Task: To provide airport management with regular updates on passenger behaviour and requirements
What we did:
- Undertook regular waves of passenger research since 1999
- Determined passenger needs from shops, restaurants and airport services
- Understood non-user reasons for not flying from the airport
Our work is continually used by London Luton Airport across all aspects of improving the airport, including two major redevelopments of the airport.
"It
is great to be able to provide consistent feedback to our retail and
catering partners, highlighting trends each month and looking at year on
year performance. Partners appreciate the opportunity to look at their
own results in the context of the wider airport picture and the exchange
of information encourages joint marketing initiatives and proactive
sales promotion."
Marketing Director, London Luton Airport