Alpha Retail Case Study
Pragma help Alpha Retail better understand UK customers
Client:
Alpha retail
Task:
Support Alpha Retail in understanding customers across the UK Business.
What we did:
Our work enabled Alpha to continually improve the targeting of merchandise, promotions and advertising to their customer base. Furthermore, the concept testing work at Birmingham fed into the design direction for the proposed stores which enabled Alpha to remain as the tax/duty free concessionaire.
Client:
Alpha retail
Task:
Support Alpha Retail in understanding customers across the UK Business.
What we did:
- Store exit surveys in Manchester, Birmingham and Newcastle Airports.
- Concept development testing to support Alpha’s bid to retain the tax/duty Free contract at Birmingham International Airport
Our work enabled Alpha to continually improve the targeting of merchandise, promotions and advertising to their customer base. Furthermore, the concept testing work at Birmingham fed into the design direction for the proposed stores which enabled Alpha to remain as the tax/duty free concessionaire.