We research passenger / customer profiles, segments, needs and spending behaviour. We have over 10 years of proprietary knowledge of key metrics and benchmark performance statistics.

We can conduct both qualitative (one to one or small group detailed research) and quantitative (large sample sizes with statistically robust results) research amongst passengers, users of commercial facilities, staff, visitors and local catchment populations.

Our research informs tenant mix, car parking strategies, and customer satisfaction initiatives. Our research is often provided to retailers by landlords in order to ensure continual improvements.

We have conducted face to face interviewing in over 20 airports and 20 railway stations, as well as for many retailers that are represented in travel environments, such as Alpha Retail.

We offer the following Customer Research services:

• Passenger / Customer Satisfaction Studies
• Passenger / Customer Behaviour and Requirements Research
• Retail Masterplanning
• Investment / Commercial Due Diligence
• Retail Mix Strategy
• Market / Sector Advisory

"It is great to be able to provide consistent feedback to our retail and catering partners, highlighting trends each month and looking at year on year performance. Partners appreciate the opportunity to look at their own results in the context of the wider airport picture and the exchange of information encourages joint marketing initiatives and proactive sales promotion."

Jo Lloyd, Marketing Director, London Luton Airport