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Airports and Travel

Pragma’s specialist airports and travel retail division is world leading.  We have now completed passenger research and retail development projects in over 35 airports worldwide.

We cover three main work areas:
  • Commercial Strategy Development and Retail Masterplanning
  • Passenger / Customer Behaviour and Requirements Research
  • Investment Due Diligence and Bid Preparation
Our team combines the rigorous analysis of Customer Research and Space / Financial Forecasting with creative expertise in Retail Masterplanning and Design for airports, railway stations, airlines, ferry and cruise lines and motorway service station operators.

This helps our clients maximise secondary spend in retail, catering, car parking and other services.

We offer a wide ranging set of products and services, all with our unique blend of research, analysis and creativity.
  • Retail Masterplanning
  • Interior and Common Area Design
  • Passenger / Customer Behaviour and Requirements Research
  • Space Supportable Modelling
  • Commercial Area Financial and Rental Level Forecasting
  • Passenger / Customer Satisfaction Studies
  • Investment / Commercial Due Diligence
  • Retail Mix Strategy
  • Market / Sector Advisory

"I have worked closely with Pragma over the last 4 years and can rely on them to give me a detailed appreciation of my passengers and their needs by asking the right questions, and presenting the findings in a clear and easy to understand manner. They are always on time and on budget."


Simon Preece, Head of Retail and Concessions, Bristol Airport

"Pragma's key strength is being able to use the right techniques at the right time. By putting great effort into this initial understanding of the client's need before going ahead with the work, there is an assurance that the outputs are going to be the right ones."

Marcus Long, Director of Customer Services, Network Rail


 


Did you know?

In 2006, 28% of retail sales in Britain, by value, were own brand goods.