Monica Lucas
President and Research Director
Monica is a specialist in consumer insight, motivation and shopper behaviour, and in understanding how to use these to improve sales and customer loyalty. She has over 25 years' experience of brand and product analysis, customer research and retail consultancy. Monica co-founded Pragma with Roy in 1987.
Monica is a graduate of Oxford University and a Full Member of the Market Research Society and of ESOMAR.
m.lucas@pragmauk.com
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President and Research Director
Monica is a specialist in consumer insight, motivation and shopper behaviour, and in understanding how to use these to improve sales and customer loyalty. She has over 25 years' experience of brand and product analysis, customer research and retail consultancy. Monica co-founded Pragma with Roy in 1987.
Monica is a graduate of Oxford University and a Full Member of the Market Research Society and of ESOMAR.
m.lucas@pragmauk.com
Back to Key People