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Take it personally

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  • Take it personally

    Personalisation is about building one-to-one relationships with the consumer. The beauty industry, in particular, is going to great lengths to offer something truly distinctive. We observe innovation across three areas:
    Product
    The fragrance category is leading the way. Niche brand, Le Labo (recently acquired by Beauty giant Estee Lauder) creates individualised fragrances on the spot,

    Upwardly mobile

    With tablet traffic growth flattening and conversion rates now on a par with those of desktops, the ecommerce winners of 2015 will be those who can best serve the increasing numbers of smartphone shoppers.
    From the Internet Retailing Expo (IRX) 2015 last week, we review the top smartphone ecommerce trends for this year:
    Shorter, not

    Fit to bust

    It is estimated that approximately 20-40% of all clothing purchased online is returned, and these numbers vary drastically across categories. While t-shirts and menswear get a low rate of return, dresses can account for 60% of the returns.
    Initially retailers focussed on making their delivery models more flexible, encouraging shoppers to buy, try and return.

    What will consumers be doing over Easter?

    Our latest PragMarket Tracker Survey shed light over what consumers will be getting up to over the long Easter weekend. Above all, consumers are looking forward to relaxing (59%) rather than anything more energetic. However, a number of consumers are still looking to go shopping (19%) and dine out (15%), highlighting the importance for retailers

    Sign for your supper

    Subscription services have grown significantly in the last two years, facilitated by the increasing accessibility of technology, including big data analytics and cloud computing. This enables retailers to store more customer data than ever before, and perhaps most importantly, put this data to good use.
    Consumers, drawn in by convenience and the potential for cheaper

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