News and Insights

Pragma cycling for Back Up

For the third year running, Pragma will take part in the Prudential Ride London event. In 2013, we entered the Business Relay, where each of us cycled 25 miles. Last year, some very brave colleagues successfully cycled the full distance, despite the appalling weather. And this year, we are a team of five doing a

Not so quiet on the Eastern Front

Ecommerce in Russia is booming. Having experienced 34% growth in 2013, 2014 saw the market increase by a further 34% to $14bn with economists projecting that the market will swell to $38 billion by 2018.
One of the main causes has been the dramatic increase of internet penetration across the country, reaching 73 million

Tricks of good trade

Author: / Categories:
  • Insight
  • Retail
  • Tricks of good trade

    Getting customers to take a certain route around a store can be challenging, but the potential rewards for getting it right are significant and can result in increased basket size and transaction values.
    We have helped many retailers track customer journeys to improve flow, reignite low traffic areas and enhance the in-store experience. Understanding the

    Channel your inner beauty

    Targeting beauty customers is more challenging than ever: the post-digital customer journey has opened the floodgates to new brands and empowered consumers to discover beauty products in a myriad of ways.
    The question now is how to maintain share in an increasingly disrupted market? What really matters to the customer? And, what lies behind purchase

    Athleisure – is it really fit for purpose?

    As the weather heats up and we head off for our holidays, the last minute dash for ‘beach body’ readiness is in full swing, and in a world where fitness seems to be the new social identifier, being seen in the most stylish ‘post-workout’ gear is more important than ever. The US-imported ‘athleisure’ trend, which

    People in Mind

    Author: / Categories:
  • Commercial
  • People in Mind

    Christina Roseler of Pragma is interviewed by Passenger Terminal Today on experiential retailing in travel hubs.
    Read the article here

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