News and Insights

New analysts

Author: / Categories:
  • News
  • We are not looking for new analysts at the moment, but you are welcome to send us your CV for future reference.
    We recruit analysts who have a minimum of one year’s full time experience within a research agency, consultancy, and/or industry, with good knowledge of quantitative research and underlying methodologies.
    Our clients include

    Retail Innovations case study: Selfridges

    As part of The Ebletoft Group Retail Innovations report series, Agnes Berridge of Pragma describes Selfridges’ Fragrance Lab – an immersive fragrance experience showcasing retail at its most indulgent and hedonistic best. From May 1st to June 27th 2014, customers of the prestigious Selfridges flagship department store in London paid £65 to go on ‘a

    Power of Dreams

    Advertising has changed. A Google search into the ‘best marketing ads’ no longer returns the results we might expect. The bar of advertising has been raised: expectations to be memorable, relatable, and innovative are the new standard.
    The long awaited John Lewis Christmas commercial has just been aired, hoping to deliver an engaging and

    Pragma’s F&B breakfast

    We were delighted to host a breakfast with Drake & Morgan this morning at their wonderful The Fable bar at Holborn Viaduct.
    Jillian MacLean the Founder of Drake & Morgan kicked off the event telling the audience how she created the bar group. Flo and Helene of Pragma then presented the results of our

    Pets win profits

    Author: / Categories:
  • News
  • Retail
  • Pets win profits

    For multi-channel and specialist retailers alike, opportunities abound thanks to the UK’s continued affection for their four (and more, or less) legged friends. Combined retail and service offerings, improved data collection and greater ecommerce development are all providing growth opportunities for operators in this valuable market.
    Despite comprising just 27% of the pet population, dog

    Read More