News and Insights

Green is the new black

Increasing consumer awareness of health and wellness has seen an explosion in the number of health food brands on offer to consumers – all hail skinny popcorn. Within this, has been a sub trend of brands focused on serving a rapidly emerging market for dairy and gluten free ranges, with Nielsen reporting double digit growth

Eat. Drink. Watch.

Author: / Categories:
  • Consumer
  • Insight
  • Eat. Drink. Watch.

    2015 looks to have been cinema’s Great Escape as the return of blockbuster franchises such as Bond, Jurassic Park and most recently Star Wars generated sales of 172 million cinema tickets. Given the decline in box office figures in previous years – 2014 fell 5% on the year before, an eight year low – this

    A touch of fashion

    Author: / Categories:
  • Insight
  • Retail
  • A touch of fashion

    Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing.
    Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research

    Special agents

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  • Insight
  • Retail
  • Special agents

    Innovation in travel technology, and the proliferation of websites and apps, has given power to the consumer, and led to a decline in the number of high street travel agents, with only 20% of consumers now using them to book overseas trips. However, we believe the traditional travel agent can still have an important role

    From fickle to faithful

    Everyone knows that there is often a big difference between what people say and what they actually do. Take customer satisfaction surveys, for example. Companies invest significant time and resource in measuring the satisfaction levels of customers, but achieving positive satisfaction ratings does not necessarily correlate with actual customer behaviour: ideally low customer defection or

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