We are a leading consultancy specialising in retail and consumer markets. We turn insights into profitable results for our clients.
With over 20 years of experience in more than 30 countries, we have delivered over 700 projects, which have successfully improved business profitability for our clients. Pragma is part of the St Ives Group, which is the UK's leading independent marketing services and print and display group for retailers, banks and international brands.
Pragma is unique in combining rigorous analytical work with innovative ideas and commercial implementation skills.
Our key strength is understanding how customers behave and what motivates them to buy. We use this insight to provide rapidly improved business models and profits.
We have four divisions:
"It is great to be able to provide consistent feedback to our retail and catering partners, highlighting trends each month and looking at year on year performance."
Jo Lloyd, Marketing Director, London Luton Airport
“Patrick and his team at Pragma joined us at a critical time to help manage our integration plans for the reverse takeover of Westgate Department stores. We have also engaged them to steer the 100 Day Planning after the transaction. Without the professionalism and attention to detail and the ability to challenge our business processes, we would not have had such a successful takeover. I can recommend Pragma and will be using them on other acquisitions.”
Tony Brown, CEO, Beales
With over 20 years of experience in more than 30 countries, we have delivered over 700 projects, which have successfully improved business profitability for our clients. Pragma is part of the St Ives Group, which is the UK's leading independent marketing services and print and display group for retailers, banks and international brands.
Pragma is unique in combining rigorous analytical work with innovative ideas and commercial implementation skills.
Our key strength is understanding how customers behave and what motivates them to buy. We use this insight to provide rapidly improved business models and profits.
We have four divisions:
- Retail Strategy & Operations
- Investor Services
- Airports, Travel & Commercial Spaces
- Implementation Services
- Trading and Performance Analysis
- Business Plan Evaluations and Support
- Customer and Market Insight
- Brand Analysis
- Market and Positioning Evaluation
- Competitor Analysis
- Product and Merchandise Mix Evaluation and Planning
- Store Portfolio Evaluation
- Buying & Merchandising
- Branch Operations
- Store Roll-Out
- Marketing Strategy
- Airport Retail Consulting
- Original Customer Research (Qualitative and Quantitative)
"Absolutely brilliant insight which will be critical for future marketing, operational and buying plans."
Vicki Owen, Marketing Director, Cotswold Outdoors
"Pragma worked with us on a very challenging project in the German apparel sector. We chose them for their specialist sector knowledge and international experience. In very demanding circumstances, Pragma's team really went the extra mile to deliver an insightful assessment of the business, its strategy and management, and supported us throughout in making the right decisions, both for AIB and the company, concerning the businesses future."
"It is great to be able to provide consistent feedback to our retail and catering partners, highlighting trends each month and looking at year on year performance."
Jo Lloyd, Marketing Director, London Luton Airport
“Patrick and his team at Pragma joined us at a critical time to help manage our integration plans for the reverse takeover of Westgate Department stores. We have also engaged them to steer the 100 Day Planning after the transaction. Without the professionalism and attention to detail and the ability to challenge our business processes, we would not have had such a successful takeover. I can recommend Pragma and will be using them on other acquisitions.”
Tony Brown, CEO, Beales