We are a leading consultancy specialising in retail and consumer markets and we turn insights into profitable results for our clients.

With over 20 years of experience in more than 30 countries, we have delivered over 700 projects, which have successfully improved business profitability for our clients.

We are unique in combining rigorous analytical work with innovative ideas and commercial implementation skills.

Our key strength is understanding how customers behave and what motivates them to buy. We use this insight to provide rapidly improved business models and profits.

Our Key Skills:

• Trading and Performance Analysis
• Customer and Market Insight
• Brand Analysis
• Market and Positioning Evaluation
• Competitor Analysis
• Product and Merchandise Mix Evaluation and Planning
• Store Portfolio Evaluation
• Store Roll-Out
• Marketing Strategy
• Original Customer Research (Qualitative and Quantitative)

"Absolutely brilliant insight which will be critical for future marketing, operational and buying plans."

Vicki Owen, Marketing Director, Cotswold Outdoors

"Pragma worked with us on a very challenging project in the German apparel sector. We chose them for their specialist sector knowledge and international experience. In very demanding circumstances, Pragma's team really went the extra mile to deliver an insightful assessment of the business, its strategy and management, and supported us throughout in making the right decisions, both for AIB and the company, concerning the businesses future."

Samantha Cunningham, Head of Corporate Portfolio Team, AIB Bank